Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions that will hurt your business.
Nowadays, more and more consumers use the internet to search for the products or services they need. Fewer people turn to the yellow pages for information on companies. Your small business will gain an extra marketing edge by having a website.
Plus if you own a store, the store probably has a closing time. With a website your store is always open and always being represented 24/7. People can still contact you, find out where your store is located, find out about the services you offer etc. With today’s busy lifestyles, this is a great advantage.
Without a website, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence in your business. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to have one. For one, compared to the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business. Especially when coupled with social networking (facebook, twitter, etc.).
And if you’re starting a business on a shoestring budget, the costs of putting together a website will be cheaper than buying or renting premises, and has more potential to attract business from a wider worldwide market than a high-street based business would.
A website is an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. The better it looks and the more and up-to-date it is, the better impression it will make on consumers.
When done right a website makes it possible to target a wider worldwide market. And no matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio page or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
Let us create a beautiful high quality website for you, be it a professional blog, corporate or wedding website, we got you covered.
Contact Us on (+27 61) 738 9142, firstname.lastname@example.org